Work
Decisions, trade-offs, and the reasoning behind every choice.
Rebuilding a Subscription E-commerce
After a rebrand, the checkout was fragmented and losing conversions. I rebuilt the purchase experience and created a design system — 25% lift in conversion.
Revenue Payment Module
Investors weren't getting paid on time. I redesigned the full payment process and supported a payment API integration — 95% faster processing, 98% error-free.
Building an Investment App
Investors had no product to use. I identified the need, made the case to leadership, validated with real users at a live event, and shipped the first version.
Reverse Logistics Module
Products were coming back but nobody knew where they were. I redesigned the process end to end — physical and digital — creating a single source of truth.
Risk and Credit Management Module
Approval rates were low and the system was outdated. I made the case to start from scratch and co-designed the new module with the risk and credit team.
